Our No 1 Priority
Delivering Satisfaction
to both our Partners
and Customers

Our Belief : People define the market

Our Mission : Realising our beliefs with our partners

Marketing and Sales are about Posibilities, not Challenges

Our Strength = Extensive yet focused network coverage

We ensure your products are in the

Right Place

at the

Right Time

to the

Right People


Welcome to Delfi Marketing Sdn Bhd, a subsidiary of Delfi Limited – a listed company on the Singapore Stock Exchange since 2004.

Delfi Marketing Sdn Bhd (formerly known as Sime Darby Marketing Sdn Bhd) started operations in 1973. Its trading division deals in a variety of manufactured goods and merchandise. In 2006, the Company was fully acquired by Delfi Limited and subsequently changed its name to Delfi Marketing Sdn Bhd.

Besides being involved in the sales, marketing and distribution of the Delfi brand of chocolates, Delfi Marketing is also involved in the distribution of third-party chocolates & confectioneries, consumer goods, pharmaceutical goods,  personal healthcare products and veterinary products.

Due to our broad range of products, we have an extensive distribution network in Malaysia covering high traffic outlets (HTO) such as supermarkets, hypermarkets, convenience stores, chain health and personal care stores, general retail traders, clinic and hospitals.

Our extensive distribution network is supported by teams of sales personnel strategically positioned at branch offices all over West and East Malaysia.


We remain very good partners not only with our principals but also our customers, as we go the extra mile to provide value-added services to ensure our partners and customers expectations are met.


We are committed to providing the best for current and potential partners. Our focus is to nurture brands across different market segments. Our history of successfully building brands since 1973 marks us as one of the established distribution houses in Malaysia. We are moving from strength to strength; aggressively expanding to be one of the leading distributors in Malaysia.


The backbone of our success is our People: an experienced team with in-depth knowledge of the local markets and proven capabilities in sales, marketing, branding and distribution. We take pride in our ability to market a wide variety of consumer and healthcare products. Our professional team is geared with the right mindset to provide you the best of our services.


Our extensive sales & distribution network ensures we reach a cross section base of Malaysian consumers. Our strength lies in our ability to distribute FMCG products across healthcare networks and vice versa. We have access to over 70,000 outlets, covering all provinces and most distribution channels. We are also fully equipped to offer cold-chain delivery services.


Half the story of distribution is getting the product to the market. The other half is choosing the right channels. Our knowledge and experience in trade marketing enable us to take your brand further to meet the demands of a complex market.

Consumer Business Unit

Our Confectionery division is one of the reputable marketer in the trade. Our objective is to assist our partners to meet the increasing demand for confectionery products. We have wide distribution coverage to more than 33,500 outlets throughout East and West Malaysia, ranging from International and local hypermarkets, supermarkets, pharmacy chains, convenience stores, traditional medical halls, petrol marts, F & B outlets, hotels, sundry shops, distributors and wholesalers.

Our range of products include chocolate and sugar confectionery, snacks and biscuits. All these ranges cover both premium and mass market categories.



Healthcare Business Unit

Our Healthcare division is very well-established in the marketing of pharmaceutical products. We carry products ranging from fast-moving healthcare consumables, ethical drugs and disposables, veterinary drugs to veterinary consumables. Our marketing coverage includes doctors’ clinics, retail pharmacies, Chinese medical halls, hospitals and institutions and selected wholesalers.

The healthcare division is made up of 3 core categories:


A) Over-the-counter (OTC) good


B) Ethical drugs (ETC)


C) Veterinary drugs

Besides marketing of the above business lines, we offer product registration services of pharmaceutical products, cosmetics and veterinary drugs. In addition to application and maintenance of product registration, we also prepare and follow up on applications for license for importation and wholesale of specific goods into Malaysia.




Retail Partners


  • pregnancy


  • salonpas1


  • salonpas2


  • potato


  • woods


  • g-salonpas


  • g-woods


  • novalac


  • woods peppermint drops 6s


  • omeco pregnancy test


  • woods peppermint drops


  • pringles potato chips



For General & Sales Enquiries:

Office Location


Level 6, Block A, Sky Park One City
Jalan USJ 25/1, 47650 Subang Jaya,
Selangor Darul Ehsan, Malaysia.
Tel : 03-5123 3300
Fax : 03-5123 3400
Email : enquiry.kl@delfimarketing.com.my

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Our branch offices are located at major towns in:

8-4-3, Sunny Point Complex
Jalan Batu Uban,
11700 Gelugor,
Pulau Pinang.
Tel: 04-660 7121
Fax: 04-660 7122

NO. 212-B, 1st Floor, Medan Putra,
Seberang Jalan Putra
05150 Alor Setar, Kedah.
Tel: 07-732 2257
Fax: 07-732 2258

No.15A, Jalan Kledang Permai 13,
Taman Kledang Permai,
31450 Menglembu, Perak.
Tel: 05-286 2133
Fax: 05-286 2134

No.16-1 & 18-1, Jalan KSB 13
Taman Kota Shahbandar,
75000 Melaka.
Tel: 06-288 0108
Fax: 06-288 0105

No. 108, 1st Floor,
Jalan S2 D32, City Centre,
Seremban 2,
70300 Seremban, Negeri Sembilan.
Tel: 06-601 4308
Fax: 06-601 4309

No 31-01 & 33-01, Jalan SILC 2/10
Kawasan Perindustrian SILC
79200 Nusajaya, Johor.
Tel : 07-509 7562
Fax : 07-509 5214

No. 10A, Jalan Emas,
Taman Emas,
83000 Batu Pahat, Johor.
Tel/ Fax: 07-433 0841

Lot PT 2216, Ist Floor,
Jalan Long Yunus,
15200 Kota Bharu.
Tel : 09-746 2410
Fax : 09-746 2420

B98, Tingkat 1,
Lorong IM 8/33
Taman Mahkota Putra
25200 Kuantan, Pahang.
Tel: 09-572 9212
Fax: 09-572 9211


1st Floor, Lot NO. 3, Block A
Lorong Pusat Komersil 88/2, 88 Market Place
Jalan Pintas Kepayan
88300  Kota Kinabalu, Sabah.
Tel : 088-732 053
Fax : 088-731 053

Room 2, 1ST Floor, Lot 7, Block 10
Bandar Indah Mile 4
North Road
90000 Sandakan, Sabah.
Tel : 089-273 772
Fax : 089-273 772


c/o Syarikat Lui Kim Chock Sdn. Bhd.
NO. TB 6319, Mile 4
TSH Industrial Estate , Jalan Apas
91017 Tawau, Sabah.


Lot 10974, 1st Floor,
Block 16, Jalan Song,
93350, Kuching,
Tel: 082-573 959
Fax: 082-573 934

c/o Hua Ban Trading Sdn. Bhd.
NO. 8, Jalan Nyatoh
Lanang Road
96000 Sibu, Sarawak
Tel / Fax: 084-213 475

c/o Choon Eng (S) Sdn. Bhd.
Lot 3656 & 3657, Perry Technology Park
Bandar Baru Permjaya
98107 Miri, Sarawak.
Tel : 085-322 248
Fax : 085-322 248