Consumer

Distributing Malaysia’s most beloved FMCG brands across 33,500 outlets nationwide through an integrated sales and distribution network spanning West and East Malaysia.

Driving Consumer Market Reach Across Malaysia

Delfi Marketing’s Consumer Business Unit distributes a diverse portfolio of trusted consumer brands across Malaysia through a strong multi-channel retail and distribution network spanning modern trade, convenience stores, supermarkets, pharmacies, petrol marts, wholesalers, and e-commerce platforms.

Nationwide

Distribution Coverage

Consumer Brands
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Retail Touchpoints
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Multi-Channel

Retail Network

Diverse Product Category

Chocolate & Confectionary

Snacks & Biscuits

Beverages

FMCG

OTC Products

Sugar Confectionary

33,500 Outlets Across Every Major Channel

Our consumer products reach every relevant retail channel in Malaysia, from international hypermarket chains to neighbourhood sundry shops.

Hypermarkets

Supermarkets

Pharmacy

Convenience Stores

Traditional Medical Hall

Petrol Marts

F&B Outlets

Hotels

Sundry Shops

Distributors & Wholesalers

Brands We Represent

A mix of Delfi own brands and international agency brands distributed across Malaysia through our consumer network.

Tomorion

TOP

Van Houten

Walker’s

Wonda Coffee

Yupi

Wonda Coffee

Yupi

More Than Distribution

Our consumer sales team goes beyond logistics. We actively support brand performance at the outlet level through structured trade marketing programmes designed to drive visibility, trial and repeat purchase.

01

In-Store Merchandising

Access to 70,000+ outlets covering every province, channel type and demographic segment in Malaysia — from luxury malls to rural sundry shops.

02

Promotional Execution

Trade and consumer promotions planned and executed in coordination with principals and retail account managers.

03

Market Intelligence

Regular sales data, market feedback and competitive insights shared with principals to inform brand and channel strategy.

04

Price Point Strategy

Adopting different pricing structures to penetrate all market segments, from premium retail to traditional trade.

Looking to Distribute Your Brand Across Malaysia?

Reach out to us and our consumer team will be in touch to discuss your brand, distribution requirements and how we can bring your products to the right channels across Malaysia.

Looking to Distribute Your Brand Across Malaysia?

Reach out to us and our consumer team will be in touch to discuss your brand, distribution requirements and how we can bring your products to the right channels across Malaysia.