Distributing Malaysia’s most beloved FMCG brands across 33,500 outlets nationwide through an integrated sales and distribution network spanning West and East Malaysia.
Delfi Marketing’s Consumer Business Unit distributes a diverse portfolio of trusted consumer brands across Malaysia through a strong multi-channel retail and distribution network spanning modern trade, convenience stores, supermarkets, pharmacies, petrol marts, wholesalers, and e-commerce platforms.
Distribution Coverage
Retail Network
Our consumer products reach every relevant retail channel in Malaysia, from international hypermarket chains to neighbourhood sundry shops.





















A mix of Delfi own brands and international agency brands distributed across Malaysia through our consumer network.
Our consumer sales team goes beyond logistics. We actively support brand performance at the outlet level through structured trade marketing programmes designed to drive visibility, trial and repeat purchase.
Access to 70,000+ outlets covering every province, channel type and demographic segment in Malaysia — from luxury malls to rural sundry shops.
Trade and consumer promotions planned and executed in coordination with principals and retail account managers.
Regular sales data, market feedback and competitive insights shared with principals to inform brand and channel strategy.
Adopting different pricing structures to penetrate all market segments, from premium retail to traditional trade.
Reach out to us and our consumer team will be in touch to discuss your brand, distribution requirements and how we can bring your products to the right channels across Malaysia.
Reach out to us and our consumer team will be in touch to discuss your brand, distribution requirements and how we can bring your products to the right channels across Malaysia.