At Glance

Delfi Marketing Sdn Bhd, a subsidiary of Delfi Limited – a listed company on the Singapore Stock Exchange in 2004. Delfi Marketing Sdn Bhd (formerly known as Sime Darby Marketing Sdn Bhd) started operations in 1973.

Market Presence

We have wide distribution coverage to more than 33,500 outlets throughout East and West Malaysia, ranging from international to local hypermarkets, supermarkets, pharmacy chains, convenience stores, traditional medical halls, petrol marts, F & B outlets, hotels, sundry shops, distributors and wholesalers.

Contact Us

603-5123 3300

Become Our Partner Today!

Delfi Marketing Sdn Bhd was established in 1973, and was fully acquired by Delfi Limited in 2006 – a listed company at Singapore Stock Exchange in 2004. The company started as a trading division, take part, as a FMCG distributor in a variety of manufactured goods and merchandise to it is local Market.

Today, Delfi Marketing Sdn Bhd has the greatest platform in distributing consumer and pharmaceutical product; the company represents many international and domestic brands in Malaysia. Besides being involved in the sales, marketing and distribution of the Delfi brand of chocolates, the company expands the line of brands product portfolio within the desired market to third-party chocolates & confectioneries, consumer goods, pharmaceutical goods, personal healthcare products and veterinary products.

Delfi Marketing Sdn Bhd has a strong reputation for its experience and reliability as a distributor of fast moving consumer goods (FMCG). With the complete range of products line, the company has an extensive distribution network in Malaysia, the company covering high traffic outlets (HTO) such as supermarkets, hypermarkets, convenience stores, chain health and personal care stores, general retail traders, clinic and hospitals.

Delfi Marketing Sdn Bhd extensive fast moving consumer goods (FMCG) distribution network is supported by teams of sales personnel strategically positioned at branch offices all over West and East Malaysia.


    We remain very good partners not only with our principals but also our customers, as we go the extra mile to provide value-added services to ensure our partners and customers expectations are met.


    Our extensive sales & distribution network ensures we reach a cross section base of Malaysian consumers. Our strength lies in our ability to distribute fast moving consumer goods (FMCG) products across healthcare networks and vice versa. We have access to over 70,000 outlets, covering all provinces and most distribution channels. We are also fully equipped to offer cold-chain delivery services.


    We are committed to providing the best for current and potential partners. Our focus is to nurture brands across different market segments. Our history of successfully building brands since 1973 marks us as one of the established distribution houses in Malaysia. We are moving from strength to strength; aggressively expanding to be one of the leading distributors in Malaysia.


    Half the story of distribution is getting the product to the market. The other half is choosing the right channels. Our knowledge and experience in trade marketing enable us to take your brand further to meet the demands of a complex market.


    The backbone of our success is our People: an experienced team with in-depth knowledge of the local markets and proven capabilities in sales, marketing, branding and distribution. We take pride in our ability to market a wide variety of consumer and healthcare products. Our professional team is geared with the right mindset to provide you the best of our services.


    With a wide range of products, we are able to introduce the right products to fit the right market at the right price points. This is crucial as we strive to continually promote sales through adopting different price structures and price points to further penetrate all our markets.




Delfi Marketing Sdn Bhd has been consistently recognized for excellence as distinct merchandise support. Besides being one of a select few companies accredited through the HWB awards. Delfi Marketing Sdn Bhd has received an abundance of honors and distinctions for our personalized customer service, breadth of services, continued growth, and overall commitment to excellence.

In addition to this we have supported 33,500 in Malaysia, ranging from international and local hypermarkets, supermarkets, pharmacy chains, convenience stores, traditional medical halls, petrol marts, F & B outlets, hotels, sundry shops, distributors and wholesalers.